Domain Names And SEO: What Should Bloggers Know

Are you planning to start a new blog? and want to know how to choose Domain Names And SEO

Or are you looking to rebrand your current site?

Whether you’re looking to invest in a new domain or wondering how domain metrics should influence your marketing decisions, here’s a quick overview of what bloggers should know about domain names and SEO.

Does your domain names affect your organic search visibility?

The short answer is yes.

The long answer is: it’s no longer the powerful search algorithmic signal it used to be about ten years ago, but there are still direct and indirect factors that can contribute to your domain names’s organic search visibility.

Let’s review all those direct and indirect factors:

keywords in domain names

Keywords used to be a major ranking factor: it took a few weeks for a domain to rank for its exact-match keywords. It’s not as straightforward or easy now, even if SEO-conscious webmasters have a hard time getting past that strategy.

Based on my own observations, keywords in a domain names don’t matter more than keywords in a URL. To put it a different way, you can invest in a keyword-focused domain names, but only get the same results by creating a new page. Put those keywords in its URL.

Domain name keywords can still be useful:

  • To build instant timely engagement with your brand
  • To get some extra clicks from people looking for that keyword within Google SERPs (more on this below)

How does this apply to your SEO strategy?

Now that domain names keywords don’t matter much anymore, you don’t need your exact-match keywords in your domain to build niche associations. You can go with synonyms or related concepts. For example, if “fashion” is your main keyword, you might do well with “style” or “fancy” as well.

To help you brainstorm all the words you can use to find a good and relevant domain, try text optimizer, a semantic research tool that allows you to discover underlying and related concepts:

text adapter example

Domain names clickability

Clickability is a temporary factor, meaning if your search list is actively clicked on, it will climb to a higher position, but only for a few days. It has been tested and proven many times. We know it works and we know that increasing click-throughs is pretty useless because as those clicks slow down, you’ll lose those high rankings.

What’s more important:

  • Consistent click-through rate that is slightly higher than that of your organic neighbors
  • Meaningful on-page engagement after one click from organic search

While your domain may not help you with other signals, it may very well affect your organic click-through because your domain names (as we do with your logo) is part of the organic search engine results page. Huh:

Domain name clickability

That being said, your domain names should create positive occasional engagement and be attractive enough to receive a few clicks. If you put time and effort into your branding, over time your domain will get even more recognition and you will get even more clicks. For example, I always scroll through the results until I see a blog name I know. I am sure many people do the same.

Therefore choosing a domain names It’s easy to remember and it’s always a good idea to identify quickly.

From there, all that matters is on-page engagement that has nothing to do with your domain names. We know Google is paying attention to on-page engagement because if you go back to search results too quickly, Google knows you didn’t find what you were looking for and will try to help you :

Google is helping you find the right results

How does this apply to your SEO strategy?

Improving your on-page engagement is much more important than getting more clicks.

Be sure to make the most of every click: Come up with additional on-page engagement methods to get those people to interact with your site. These can include anything from setting up exit popups. web push notifications to use live chat. Both of these methods use personalization to capture your page visitors and encourage them to continue their journey through your site.

If you sell services, you can invite people to schedule calls with you right away. pointfix or let them record voice messages using speak pipe. Diversifying your CTA is a great way to improve your conversions:

AppointmentFix - Diversify your CTA

here’s a good one too A guide on optimizing your page for conversions.

using tools like cunning You can identify how each page is doing better by involving your site users:

Finteza referral traffic

top-level domain

The top-level domain is the last section of a domain names, it’s basically what you see after the dot. Top-level domains have consistently been a source of SEO principles and beliefs (and frankly, myths). This includes:

  • Google favors .com domains
  • Google gives more power to backlinks pointing to your site based on which top-level domain they’re coming from

The time has come for us to leave these two principles behind.

how does this apply to you SEO Strategy?

The top-level domain matters only once:

  • When you have a local domain names (Google will serve the local domain mostly in the location it refers to. For example, if you search in the UK, Google will probably give preference to the domain)
  • When a .gov site is linking to it. It may be a correlation case rather than causation: .gov sites simply have more backlinks and trust, but I know for a fact that if you get a link to a .gov page, your ranking goes up.

In all other cases, the top-level domain doesn’t matter. Conversely, it may be time we look at alternative top-level domains as you will be able to snag a good brand name that is still available. Nomify A good tool to use for that is:

Give name to search option

Namify uses artificial intelligence to generate brand names that contain your keyword and create cool niche associations.

domain age

Lastly, domain age is another factor that is often discussed by website owners. If you’re considering investing in a domain names that’s been used before, here’s what you should know:

  • The age of the domain doesn’t matter as much as its history: stay away from domains that may have some negative history (suspicious links pointing to that domain and the resulting penalties that could lead to your site)
  • Domain age is not as important as the age of the site, i.e. when Google first discovered that site. This is what Google is now showing in search results:
Domain Age Versus Site Age

if you read Google’s Quality Guidelines, you’ll notice that a “domain names” is almost never mentioned. Google talks about the age and authority of the site but never the domain names.

With that said, if you’re buying a domain names based on its age, it’s not a very smart investment.

How does this apply to your SEO strategy?

If you’re considering buying an existing domain, check aherefs For any traffic or ranking drops or declines that may indicate potential penalties that may be difficult to shake.

Buying Existing Domain Check

domain authority

Simply put, domain authority does not exist.

SEO tools can use it to grade websites but Google is not using it for something that Googlers Confirmed Frequently.

Google is using backlinks (which is one of many ranking factors) to power web pages.

The home page of a site usually has the highest authority as all pages of the site link to it.

How does this apply to your SEO strategy?

When you’re building links or analyzing your current backlinks, top-level domains shouldn’t really be part of your strategy. They hardly matter at all. What you really need to pay attention to is whether they send backlinks traffic as well as whether they are indexed and/or cached by Google. link checker There is a great tool that can help you with both:

Link Checker - Create and analyze links

TLDR: Domain Name and SEO

  • Keywords in domain names may not matter as much as they used to, but they are helpful in building occasional engagement.
  • Domain name keywords can improve your organic click-through, but on-page factors are more important, so pay better attention to them.
  • Don’t insist on finding a .com domain. Any other top-level domain (except local ones) will do SEO-wise as well.
  • Don’t invest in a domain for its “age”. Domain age is not a metric but an older domain can potentially cause harm as it may incur past penalties.
  • Domain authority does not exist! Just leave this metric behind. If you need a metric to evaluate a site’s quality, use its traffic, according to Ahrefs, Alexa or similar web.

And that wraps up our guide to domain names and SEO. Need help choosing the right domain names? Or starting your own blog? Check out these guides:

Domain Name and SEO

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